Friday, 20 May 2011
09:52 | Posted by Then God Is 7 | Edit Post
I introduced you to Boy Friend some months ago, just after some weeks of formation when they released a digital download only 4 track EP you can still get in here. From the ashes of the former Sleep Over as a trio (now is just one of the original members with some outside help) Christa and Sarah left to form Boy Friend a similar sounding project that, although it's just months in the working, they already released their first physical single this week, the haunting and delicate Lovedropper on Hell, Yes!, accompanied on the B side by a re-working of the first EP song D'Arrest. For the A side of the single they've prepared a day-glo video that is meant to be seen vertical. I mean, instead of the normal horizontal landscape view, Boy Friend asked Amanda Joy to make a video and they decided vertical was the way to go, taking into consideration the video would only be seen on-line, where anything is possible as TV screens are no longer the place to watch music videos anymore and the web is a more free way of exploring new possibilities and formats for what is already a quite old form of art.