Wednesday, 17 March 2010


Ariel Pink needs no introductions. He's been a star in the underground for years thanks to his lo-fi freak-folk-rock that most of the times surpasses any tag of genres, releasing records and touring non-stop. He's been associated to labels such as Paw Tracks, Upset! the Rhythm, Big Love, Mexican Summer or Asthmatic Kitty. But you probably know it all. And now, he's recently signed to 4AD, a label once linked with the atmospheric landscapes of Cocteau Twins and This Mortal Coil or the American indie-rock of The Pixies, The Breeders or Throwing Muses and that has pleasantly surprised everyone with recent acquisitions of the likes of Tune-Yards, Atlas Sound, Gang Gang Dance, Camera Obscura or even Scott Walker. So for Ariel Pink's troupe this is like a new start, confessing in a recent interview that lo-fi has always been a means and not a philosophy for him. Unable to record more professionally because of a lack of resources and money he's generally embraced the DIY ways only because there were not other options but now, with the 4AD support this is going to change. And the first proof is the first single, Round and Round, to be released on April 26th as a limited 7" from his forthcoming new album. Ariel Pink sounds as he's never sounded before; clean, calm and even radio-friendly on his best composition yet. Round and Round sounds like a 70s soulful ballad with a catchy sing-a-long chorus full of melancholy and really accessible.
The single comes with Mistaken Wedding as the B side and can't wait to hear everything that comes after this.


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